Rules form the basis of dynamic audiences. Rules are what allow you to target your posts and get the right information to the right users. You can build your dynamic audience with user attributes, user behaviors or a combination of both.
A User Attribute is common information that you know about your users. These will generally come from your human resource information system, Azure Active Directory or any other system you choose as the source of users. Because we know every company is different, we have included space for forty custom User Attributes you can define and use as needed.
- Department / Group
- Job Title
- Office Location / Remote Status
- People Leader (Y/N)
- Hire Date
- Union Status
These user attributes are configured in settings. Read more about how to configure custom user attributes.
User behaviors are pieces of information we collect in Korbyt Anywhere based on how users are interacting with your communication platform. These behaviors update automatically as users join your program, continue to be active and engage with content. The behaviors we currently provide for you to use are:
- Join Status (Joined) – When did the user log in to Korbyt Anywhere for the first time.
- User Activity – When did the user last log in to Korbyt Anywhere.
- Subscriber – To how many categories has the user subscribed.
- Engager – How often does the user engage with content (click, like, comment, share, bookmark)
- Resource User – How many resources does the user actively use
- Target users who logged in to Korbyt Anywhere for the first time in the current week.
- Target highly engaged users (those who have at least 15 engagement activities
Rules play an important part in successfully implementing your communication strategy. We recommend that you are thoughtful in how you use them. Try to avoid creating audiences that are too small to be effective or too niche to be used with any frequency.